A study of customer satisfaction in the telecommunications industry in Singapore.

• Main Authors: Mak, Chung Mun., Tan, Seow Huay., Yong, Tian Loon.
• Other Authors: Lee, Pui Mun
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/9394
• Institution: Nanyang Technological University

This research seeks to identify dimensions that affect customer satisfaction in the Telecommunications Industry in Singapore. The Customer Satisfaction Index is used to assess the current satisfaction level. In addition, the potential customer loss was measured when 1 customer is dissatisfied. Reco...