A study of customer satisfaction in the telecommunications industry in Singapore.

A study of customer satisfaction in the telecommunications industry in Singapore.

This research seeks to identify dimensions that affect customer satisfaction in the Telecommunications Industry in Singapore. The Customer Satisfaction Index is used to assess the current satisfaction level. In addition, the potential customer loss was measured when 1 customer is dissatisfied. Reco...

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Bibliographic Details
Main Authors: Mak, Chung Mun., Tan, Seow Huay., Yong, Tian Loon.
Other Authors: Lee, Pui Mun
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
Online Access:http://hdl.handle.net/10356/9394
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-9394
record_format dspace
spelling sg-ntu-dr.10356-93942023-05-19T05:44:56Z A study of customer satisfaction in the telecommunications industry in Singapore. Mak, Chung Mun. Tan, Seow Huay. Yong, Tian Loon. Lee, Pui Mun Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This research seeks to identify dimensions that affect customer satisfaction in the Telecommunications Industry in Singapore. The Customer Satisfaction Index is used to assess the current satisfaction level. In addition, the potential customer loss was measured when 1 customer is dissatisfied. Recommendations were proposed to further improve existing service quality. 2008-09-24T07:31:55Z 2008-09-24T07:31:55Z 2004 2004 Final Year Project (FYP) http://hdl.handle.net/10356/9394 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Mak, Chung Mun.
Tan, Seow Huay.
Yong, Tian Loon.
A study of customer satisfaction in the telecommunications industry in Singapore.
description This research seeks to identify dimensions that affect customer satisfaction in the Telecommunications Industry in Singapore. The Customer Satisfaction Index is used to assess the current satisfaction level. In addition, the potential customer loss was measured when 1 customer is dissatisfied. Recommendations were proposed to further improve existing service quality.
author2 Lee, Pui Mun
author_facet Lee, Pui Mun
Mak, Chung Mun.
Tan, Seow Huay.
Yong, Tian Loon.
format Final Year Project
author Mak, Chung Mun.
Tan, Seow Huay.
Yong, Tian Loon.
author_sort Mak, Chung Mun.
title A study of customer satisfaction in the telecommunications industry in Singapore.
title_short A study of customer satisfaction in the telecommunications industry in Singapore.
title_full A study of customer satisfaction in the telecommunications industry in Singapore.
title_fullStr A study of customer satisfaction in the telecommunications industry in Singapore.
title_full_unstemmed A study of customer satisfaction in the telecommunications industry in Singapore.
title_sort study of customer satisfaction in the telecommunications industry in singapore.
publishDate 2008
url http://hdl.handle.net/10356/9394
_version_ 1770563938550808576

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