Antecedents of consumers' usage intentions of self-service technologies.
The antecedents – perceived usefulness, perceived ease of use and perceived enjoyment – were studied to examine if they had a direct and positive effect on attitude toward using self-service technologies (SSTs) and behavioural intention to use SSTs. Attitude was hypothesised to be a mediator of the...
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Main Authors: | Lim, Ee May., Ng, Kenneth Wei Lun., Ong, Tze Meng. |
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Other Authors: | Chung Mann Yien Cindy |
Format: | Final Year Project |
Language: | English |
Published: |
2010
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/35508 |
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Institution: | Nanyang Technological University |
Language: | English |
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