Enhancement of the Cancellation-and-Focus Model : a consumer's perspective.

• المؤلفون الرئيسيون: Ho, Stella Hwee Mein., Ching, Meng Fong., Ng, Ley Tin.
• مؤلفون آخرون: Li, Shu
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/11285
• المؤسسة: Nanyang Technological University

Our study proposes that there is an inaccuracy in the cancellation-and-focus model (Houston, D.A. Sherman, S.J., 1995): shared features are not automatically cancelled out because they are common. The relevancy of the shared features will determine if they are ignored in the decision-making process.