Improving the food label : a consumer's perspective

• Main Authors: Boh, Sang Wei, Chan, Gerry Kin Leong, Tan, Mei Leng
• Other Authors: Shenoy, George T. L.
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/9917
• Institution: Nanyang Technological University

Our project attempts to address the current weaknesses in local food labelling laws. In particular, we identified label formats, legalizing health claims, standardised nutrition claims, and mandatory GM food labelling as possible areas of improvement.