Enhancement of the Cancellation-and-Focus Model : a consumer's perspective.

Our study proposes that there is an inaccuracy in the cancellation-and-focus model (Houston, D.A. Sherman, S.J., 1995): shared features are not automatically cancelled out because they are common. The relevancy of the shared features will determine if they are ignored in the decision-making process.

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Bibliographic Details
Main Authors:	Ho, Stella Hwee Mein., Ching, Meng Fong., Ng, Ley Tin.
Other Authors:	Li, Shu
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/11285
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-11285
record_format	dspace
spelling	sg-ntu-dr.10356-112852023-05-19T06:24:06Z Enhancement of the Cancellation-and-Focus Model : a consumer's perspective. Ho, Stella Hwee Mein. Ching, Meng Fong. Ng, Ley Tin. Li, Shu Nanyang Business School DRNTU::Business::Marketing::Consumer behavior Our study proposes that there is an inaccuracy in the cancellation-and-focus model (Houston, D.A. Sherman, S.J., 1995): shared features are not automatically cancelled out because they are common. The relevancy of the shared features will determine if they are ignored in the decision-making process. 2008-09-24T07:53:11Z 2008-09-24T07:53:11Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11285 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Ho, Stella Hwee Mein. Ching, Meng Fong. Ng, Ley Tin. Enhancement of the Cancellation-and-Focus Model : a consumer's perspective.
description	Our study proposes that there is an inaccuracy in the cancellation-and-focus model (Houston, D.A. Sherman, S.J., 1995): shared features are not automatically cancelled out because they are common. The relevancy of the shared features will determine if they are ignored in the decision-making process.
author2	Li, Shu
author_facet	Li, Shu Ho, Stella Hwee Mein. Ching, Meng Fong. Ng, Ley Tin.
format	Final Year Project
author	Ho, Stella Hwee Mein. Ching, Meng Fong. Ng, Ley Tin.
author_sort	Ho, Stella Hwee Mein.
title	Enhancement of the Cancellation-and-Focus Model : a consumer's perspective.
title_short	Enhancement of the Cancellation-and-Focus Model : a consumer's perspective.
title_full	Enhancement of the Cancellation-and-Focus Model : a consumer's perspective.
title_fullStr	Enhancement of the Cancellation-and-Focus Model : a consumer's perspective.
title_full_unstemmed	Enhancement of the Cancellation-and-Focus Model : a consumer's perspective.
title_sort	enhancement of the cancellation-and-focus model : a consumer's perspective.
publishDate	2008
url	http://hdl.handle.net/10356/11285
_version_	1770563452701507584

Enhancement of the Cancellation-and-Focus Model : a consumer's perspective.

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