My Louis Vuitton bag is a counterfeit : the role of regulatory focus in consumer deceptive behavior

Why are consumers of counterfeit goods more or less likely to acknowledge that they use counterfeit luxury goods? In order to answer this question, we examine what dispositional and situational factors may drive counterfeit users to tell or not to tell the truth about their counterfeit goods. Throug...

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Bibliographic Details
Main Author: Bae, So Hyun
Other Authors: Ng Sok Ling, Sharon
Format: Theses and Dissertations
Language:English
Published: 2015
Subjects:
Online Access:https://hdl.handle.net/10356/62180
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Institution: Nanyang Technological University
Language: English