Enhancement of the Cancellation-and-Focus Model : a consumer's perspective.
Our study proposes that there is an inaccuracy in the cancellation-and-focus model (Houston, D.A. Sherman, S.J., 1995): shared features are not automatically cancelled out because they are common. The relevancy of the shared features will determine if they are ignored in the decision-making process.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11285 |
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| Institution: | Nanyang Technological University |
| Summary: | Our study proposes that there is an inaccuracy in the cancellation-and-focus model (Houston, D.A. Sherman, S.J., 1995): shared features are not automatically cancelled out because they are common. The relevancy of the shared features will determine if they are ignored in the decision-making process. |
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