The exploratory research on Singaporean consumers' purchasing decision on handphones.

The exploratory research on Singaporean consumers' purchasing decision on handphones.

Our study seeks to investigate how Singaporean consumers evaluate handphone during a purchase. Specifically, we are interested in determining the information cues that Singaporean consumers rely on when evaluating handphones, by using a multi-cue approach. We aim to test the existence of national lo...

Full description

Saved in:
Bibliographic Details
Main Authors: Ong, Pei Lian., Wee, Xi Yan., Chua, Shwu Jiun.
Other Authors: Wang, Qinan
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
Online Access:http://hdl.handle.net/10356/10201
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Nanyang Technological University
id sg-ntu-dr.10356-10201
record_format dspace
spelling sg-ntu-dr.10356-102012023-05-19T06:09:04Z The exploratory research on Singaporean consumers' purchasing decision on handphones. Ong, Pei Lian. Wee, Xi Yan. Chua, Shwu Jiun. Wang, Qinan Nanyang Business School DRNTU::Business::Marketing::Consumer behavior Our study seeks to investigate how Singaporean consumers evaluate handphone during a purchase. Specifically, we are interested in determining the information cues that Singaporean consumers rely on when evaluating handphones, by using a multi-cue approach. We aim to test the existence of national loyalty and stereotyping among Singaporean consumers. In addition, we seek to explore the aggregate indicator or perspective that consumers have in relation to a country of origin. 2008-09-24T07:41:07Z 2008-09-24T07:41:07Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/10201 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Consumer behavior
spellingShingle DRNTU::Business::Marketing::Consumer behavior
Ong, Pei Lian.
Wee, Xi Yan.
Chua, Shwu Jiun.
The exploratory research on Singaporean consumers' purchasing decision on handphones.
description Our study seeks to investigate how Singaporean consumers evaluate handphone during a purchase. Specifically, we are interested in determining the information cues that Singaporean consumers rely on when evaluating handphones, by using a multi-cue approach. We aim to test the existence of national loyalty and stereotyping among Singaporean consumers. In addition, we seek to explore the aggregate indicator or perspective that consumers have in relation to a country of origin.
author2 Wang, Qinan
author_facet Wang, Qinan
Ong, Pei Lian.
Wee, Xi Yan.
Chua, Shwu Jiun.
format Final Year Project
author Ong, Pei Lian.
Wee, Xi Yan.
Chua, Shwu Jiun.
author_sort Ong, Pei Lian.
title The exploratory research on Singaporean consumers' purchasing decision on handphones.
title_short The exploratory research on Singaporean consumers' purchasing decision on handphones.
title_full The exploratory research on Singaporean consumers' purchasing decision on handphones.
title_fullStr The exploratory research on Singaporean consumers' purchasing decision on handphones.
title_full_unstemmed The exploratory research on Singaporean consumers' purchasing decision on handphones.
title_sort exploratory research on singaporean consumers' purchasing decision on handphones.
publishDate 2008
url http://hdl.handle.net/10356/10201
_version_ 1770565184495026176

Similar Items