Comparison of spousal influence on family purchase decision-making between the United States and Singapore.
Our research intends to find out similarities and differences between family purchase decision-making between American and Singaporean families. In addition, cross-cultural implications are examined.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11495 |
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| Institution: | Nanyang Technological University |