Comparison of spousal influence on family purchase decision-making between the United States and Singapore.

• Main Authors: Ng, Kuan Hwa., Tan, Wendy Wan Li., Teo, Chai Ying.
• Other Authors: Xia, Yang
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/11495
• Institution: Nanyang Technological University

Our research intends to find out similarities and differences between family purchase decision-making between American and Singaporean families. In addition, cross-cultural implications are examined.