THE ROLE OF PRE-PURCHASE BROWSING BEHAVIOR IN PURCHASE AND POST-PURCHASE DECISION MAKINGS

THE ROLE OF PRE-PURCHASE BROWSING BEHAVIOR IN PURCHASE AND POST-PURCHASE DECISION MAKINGS

Ph.D

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Bibliographic Details
Main Author: DING YI
Other Authors: INFORMATION SYSTEMS & ANALYTICS
Format: Theses and Dissertations
Language:English
Published: 2018
Subjects:
E-commerce, consumer browsing pattern, product return, clickstream data, sequence analysis, page views
Online Access:http://scholarbank.nus.edu.sg/handle/10635/148555
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Institution: National University of Singapore
Language: English

Internet

http://scholarbank.nus.edu.sg/handle/10635/148555

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