Legit check! Assessing the influence of linguistic cues in online reviews on consumers' purchase intention with the mediating role of perceived authenticity

Legit check! Assessing the influence of linguistic cues in online reviews on consumers' purchase intention with the mediating role of perceived authenticity

E-commerce has revolutionized the way consumers shop for goods and services, and there have been recent drastic developments in the industry due to the COVID-19 pandemic. However, the way online reviews are crafted has also evolved with the changing landscape of online shopping–making more online co...

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Bibliographic Details
Main Authors: Dela Merced, Norman Daniel Miguel, Elizon, Justine Camilla Denise Blanco, Salita, Shawn Rejel Santiago, Sy, Ann Beryl Yu
Format: text
Language:English
Published: Animo Repository 2021
Subjects:
Consumer behavior
Consumer complaints
Electronic commerce
Disinformation
E-Commerce
Online Access:https://animorepository.dlsu.edu.ph/etdb_dsi/10
https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1009/viewcontent/salita_Redacted.pdf
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Institution: De La Salle University
Language: English

Internet

https://animorepository.dlsu.edu.ph/etdb_dsi/10
https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1009/viewcontent/salita_Redacted.pdf

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