Legit check! Assessing the influence of linguistic cues in online reviews on consumers' purchase intention with the mediating role of perceived authenticity
E-commerce has revolutionized the way consumers shop for goods and services, and there have been recent drastic developments in the industry due to the COVID-19 pandemic. However, the way online reviews are crafted has also evolved with the changing landscape of online shopping–making more online co...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2021
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etdb_dsi/10 https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1009/viewcontent/salita_Redacted.pdf |
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| Institution: | De La Salle University |
| Language: | English |