Popular Bookstore: Evolving into an omni-channel retailer

Popular Bookstore: Evolving into an omni-channel retailer

In 2020, amid the coronavirus pandemic, Chou Cheng Ngok, CEO of Popular Holdings Limited, a local multiproduct bookstore in Singapore, wanted to develop an omni-channel retail strategy to make up for the loss of foot traffic at the store. The book industry was already changing rapidly due to digitis...

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Bibliographic Details
Main Authors: DA SILVA, Geoffrey, Chan, Chi Wei
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2021
Subjects:
E-commerce
Omni-channel
Brick and mortar
Consumer behaviour
E-Commerce
Marketing
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/383
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-21-BATCH%20%5BPDF-Pic%5D/SMU-21-0017%20%5BPopular%5D/SMU-21-0017%20%5BPopular%5D.pdf?CT=1635497014390&OR=ItemsView
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/383
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-21-BATCH%20%5BPDF-Pic%5D/SMU-21-0017%20%5BPopular%5D/SMU-21-0017%20%5BPopular%5D.pdf?CT=1635497014390&OR=ItemsView

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