Tiffany & Co: Omni-channel strategy for the Asian luxury consumer

Tiffany & Co: Omni-channel strategy for the Asian luxury consumer

Based in 2016, this case presents the dilemma faced by Tiffany & Co. (Tiffany), the luxury jewellery and specialty retailer, about embarking upon an omni-channel retail (OCR) strategy. Although Tiffany had a strong social media presence globally, it offered e-commerce solutions only in a few sel...

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Bibliographic Details
Main Authors: REDDY, Srinivas K., DA SILVA, Geoffrey, BHARDWAJ, Sheetal
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2018
Subjects:
Omni-Channel Retail
Luxury Brands
Digital Media
E-Commerce
Fashion Brands
Decision Making Process
Asian Studies
Business Administration, Management, and Operations
Strategic Management Policy
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/210
https://cmp.smu.edu.sg/case/3511
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/210
https://cmp.smu.edu.sg/case/3511

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