Gucci: Steering into the post-COVID era

Gucci: Steering into the post-COVID era

Marco Bizzarri and Alessandro Michele proved there is life after Tom Ford. COVID-19 could yet make Gucci’s revival a short-lived one

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Bibliographic Details
Main Author: Singapore Management University
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2021
Subjects:
e-commerce
luxury brand
marketing
E-Commerce
Marketing
Online Access:https://ink.library.smu.edu.sg/pers/570
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1582&context=pers
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/pers/570
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1582&context=pers

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