Empirical investigation of digital strategies in online retail
This dissertation examines digital strategies used by online retailers to engage customers and increase sales. The first essay investigates the impact of offering incentives to recapture lost sales from abandoned online shopping carts (i.e., customers adding items to their carts, but leaving without...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2019
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/etd_coll/191 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1191&context=etd_coll |
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| Institution: | Singapore Management University |
| Language: | English |