Empirical investigation of digital strategies in online retail

This dissertation examines digital strategies used by online retailers to engage customers and increase sales. The first essay investigates the impact of offering incentives to recapture lost sales from abandoned online shopping carts (i.e., customers adding items to their carts, but leaving without...

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主要作者: TAN, Yong Chin
格式: text
語言:English
出版: Institutional Knowledge at Singapore Management University 2019
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在線閱讀:https://ink.library.smu.edu.sg/etd_coll/191
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1191&context=etd_coll
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機構: Singapore Management University
語言: English

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