Pinduoduo: Raising an 824 million-strong E-commerce empire under six years

• Main Authors: TULI, Kapil R., LIM, Wee Kiat
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2022
• Subjects: Marketing strategy; entrepreneurship; innovation; E-commerce; digital platforms; corporate social responsibility; E-Commerce; Entrepreneurial and Small Business Operations; Marketing
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/409; https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-21-BATCH%20%5BPDF-Pic%5D/SMU-21-0046%20%5BPinduoduo%5D/SMU-21-0046%20%5BPinduoduo%5D.pdf?CT=1646042789520&OR=ItemsView
• Institution: Singapore Management University

At 824 million, Pinduoduo had the most customers in global e-commerce as of March 2021. It had also expanded aggressively into grocery shopping with Duo Duo Grocery, riding on the demands that emerged during the COVID-19 pandemic, and set its sights on becoming the world’s grocer. Despite its formid...