Pinduoduo: Raising an 824 million-strong E-commerce empire under six years
At 824 million, Pinduoduo had the most customers in global e-commerce as of March 2021. It had also expanded aggressively into grocery shopping with Duo Duo Grocery, riding on the demands that emerged during the COVID-19 pandemic, and set its sights on becoming the world’s grocer. Despite its formid...
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Institutional Knowledge at Singapore Management University
2022
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在線閱讀: | https://ink.library.smu.edu.sg/cases_coll_all/409 https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-21-BATCH%20%5BPDF-Pic%5D/SMU-21-0046%20%5BPinduoduo%5D/SMU-21-0046%20%5BPinduoduo%5D.pdf?CT=1646042789520&OR=ItemsView |
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