Building a global omni-channel commerce ecosystem: The Shopify story

• Main Authors: GENG, Xuesong, CHIN, Andrew, ANG, Jovina, CHANG, Jonathan
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2022
• 主題: digital platforms; e-commerce; technological innovation; platform strategy; Shopify; digital strategy; E-Commerce; Strategic Management Policy
• 在線閱讀: https://ink.library.smu.edu.sg/cases_coll_all/431; https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-22-BATCH%20%5BPDF-Pic%5D/SMU-22-0017%20%5BShopify%5D/SMU-22-0017%20%5BShopify%5D.pdf?CT=1665113287735&OR=ItemsView
• 機構: Singapore Management University

The case describes Shopify’s journey from a small online store to a global technology company with an ecosystem of partners that comprised of tens of thousands of developers and partners. From the inception of the company, Shopify’s competitive advantage had come from being merchant obsessed. Having...