Building a global omni-channel commerce ecosystem: The Shopify story

Building a global omni-channel commerce ecosystem: The Shopify story

The case describes Shopify’s journey from a small online store to a global technology company with an ecosystem of partners that comprised of tens of thousands of developers and partners. From the inception of the company, Shopify’s competitive advantage had come from being merchant obsessed. Having...

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Bibliographic Details
Main Authors: GENG, Xuesong, CHIN, Andrew, ANG, Jovina, CHANG, Jonathan
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2022
Subjects:
digital platforms
e-commerce
technological innovation
platform strategy
Shopify
digital strategy
E-Commerce
Strategic Management Policy
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/431
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-22-BATCH%20%5BPDF-Pic%5D/SMU-22-0017%20%5BShopify%5D/SMU-22-0017%20%5BShopify%5D.pdf?CT=1665113287735&OR=ItemsView
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/431
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-22-BATCH%20%5BPDF-Pic%5D/SMU-22-0017%20%5BShopify%5D/SMU-22-0017%20%5BShopify%5D.pdf?CT=1665113287735&OR=ItemsView

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