Pinduoduo: Empowering farmers with an e-commerce platform

Pinduoduo: Empowering farmers with an e-commerce platform

A case study on how Pinduoduo's dedicated portal has helped farmers during the Covid-19 outbreak.

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Bibliographic Details
Main Authors: LIANG, Hao, CHEAH, Sin Mei
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2020
Subjects:
Social responsibility
Shared value
Community development
E-Commerce
Innovation
Technology
China
Agribusiness
Asian Studies
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/6984
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7983/viewcontent/8_AMI14_PinDuoDuo.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/6984
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7983/viewcontent/8_AMI14_PinDuoDuo.pdf

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