Pinduoduo: Driving e-commerce in rural China to improve farmers’ livelihoods
Set in the midst of the Covid-19 pandemic in May 2020, the case illustrates Pinduoduo’s agile response to the crisis and its corporate social initiatives on rural revitalisation in China. Established in 2015 in Shanghai, Pinduoduo’s meteoric rise to become the third-largest shopping platform in Chin...
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Format: | text |
Language: | English |
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Institutional Knowledge at Singapore Management University
2020
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Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/332 https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-20-BATCH%20%5BPDF-Pic%5D/SMU-20-0043%20%5BPinduoduo%5D/SMU-20-0043%20%5BPinduoduo%5D.pdf |
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Institution: | Singapore Management University |
Language: | English |