Pinduoduo: Driving e-commerce in rural China to improve farmers’ livelihoods

Pinduoduo: Driving e-commerce in rural China to improve farmers’ livelihoods

Set in the midst of the Covid-19 pandemic in May 2020, the case illustrates Pinduoduo’s agile response to the crisis and its corporate social initiatives on rural revitalisation in China. Established in 2015 in Shanghai, Pinduoduo’s meteoric rise to become the third-largest shopping platform in Chin...

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Bibliographic Details
Main Authors: LIANG, Hao, CHEAH, Sin Mei
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2020
Subjects:
Social responsibility
Shared value
Community development
E-Commerce
Innovation
Technology
Technology and Innovation
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/332
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-20-BATCH%20%5BPDF-Pic%5D/SMU-20-0043%20%5BPinduoduo%5D/SMU-20-0043%20%5BPinduoduo%5D.pdf
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Institution: Singapore Management University
Language: English

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