Online advertising, retail platform openness, and long tail sellers
It becomes increasingly popular that some large online retailers such as Amazon open their platforms to allow third-party retail competitors to sell on their own platforms. We develop an analytical model to examine this retailer market place model and its business impact. We assume that a leading re...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2017
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/3928 https://ink.library.smu.edu.sg/context/sis_research/article/4930/viewcontent/onlineadver.pdf |
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| Institution: | Singapore Management University |
| Language: | English |