New-media advertising and retail platform openness
We recently have witnessed two important trends in online retailing: the advent of new media (e.g., social media and search engines) makes advertising affordable for small sellers, and large online retailers (e.g., Amazon and JD.com) opening their platforms to allow even direct competitors to sell o...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2022
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| Online Access: | https://ink.library.smu.edu.sg/sis_research/7098 https://ink.library.smu.edu.sg/context/sis_research/article/8101/viewcontent/SSRN_id2694073.pdf |
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| Institution: | Singapore Management University |
| Language: | English |