How to build a retail website that keeps on selling
E-commerce appeal is a dynamic art and firms need to keep up With e-commerce giant Amazon launching its online retail service in Australia to a muted reception, new research from Eric Lim and his colleagues, Fei Liu, Bo Xiao and Chee-Wee Tan, on the impact of product appeal and website quality on on...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2018
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| Online Access: | https://ink.library.smu.edu.sg/pers/401 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1401&context=pers |
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| Institution: | Singapore Management University |
| Language: | English |