Honestbee: Adding a brick and mortar store to its online business

Honestbee: Adding a brick and mortar store to its online business

In January 2019, Raymond Holmes, head of the Singapore Association of Chief Marketing Officers (CMO), an informal roundtable of CMOs from multinational corporations, went to explore Habitat, a hi-tech grocery store by Honestbee, a food and grocery delivery company. The advent of e-commerce allowed c...

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Bibliographic Details
Main Authors: TAN, Wee Liang, GOMULYA, David, CHAN, David, Chan, Chi Wei
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2021
Subjects:
E-commerce
Omni-channel
Brick and mortar
Consumer behaviour
Technological innovation
Service expansion
E-Commerce
Technology and Innovation
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/388
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-21-BATCH%20%5BPDF-Pic%5D/SMU-21-0032%20%5BHonestbee%5D/SMU-21-0032%20%5BHonestbee%5D.pdf?CT=1635306046864&OR=ItemsView
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/cases_coll_all/388
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-21-BATCH%20%5BPDF-Pic%5D/SMU-21-0032%20%5BHonestbee%5D/SMU-21-0032%20%5BHonestbee%5D.pdf?CT=1635306046864&OR=ItemsView

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