Honestbee: Adding a brick and mortar store to its online business
In January 2019, Raymond Holmes, head of the Singapore Association of Chief Marketing Officers (CMO), an informal roundtable of CMOs from multinational corporations, went to explore Habitat, a hi-tech grocery store by Honestbee, a food and grocery delivery company. The advent of e-commerce allowed c...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2021
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| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/388 https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-21-BATCH%20%5BPDF-Pic%5D/SMU-21-0032%20%5BHonestbee%5D/SMU-21-0032%20%5BHonestbee%5D.pdf?CT=1635306046864&OR=ItemsView |
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| Institution: | Singapore Management University |
| Language: | English |
