Introduction to the Special Section: Marketing and E-Commerce
We are pleased to share a set of papers developed by the Editorial Team of Electronic Commerce Research and Applications, which we have assembled into the first of a series of theme-based issues on “Marketing and Electronic Commerce.” The purpose of compiling these papers as part of a special issue...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2009
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/2167 http://dx.doi.org/10.1016/j.elerap.2009.09.004 |
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| Institution: | Singapore Management University |
| Language: | English |