Introduction to the Special Section: Marketing and E-Commerce

We are pleased to share a set of papers developed by the Editorial Team of Electronic Commerce Research and Applications, which we have assembled into the first of a series of theme-based issues on “Marketing and Electronic Commerce.” The purpose of compiling these papers as part of a special issue...

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Main Authors: HUANG, Ming-Hui, Kauffman, Robert J.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2009
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Online Access:https://ink.library.smu.edu.sg/sis_research/2167
http://dx.doi.org/10.1016/j.elerap.2009.09.004
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spelling sg-smu-ink.sis_research-31672014-04-02T10:22:16Z Introduction to the Special Section: Marketing and E-Commerce HUANG, Ming-Hui Kauffman, Robert J. We are pleased to share a set of papers developed by the Editorial Team of Electronic Commerce Research and Applications, which we have assembled into the first of a series of theme-based issues on “Marketing and Electronic Commerce.” The purpose of compiling these papers as part of a special issue is to help readers to identify them from among the many papers that ECRA is publishing each year. The topic of marketing and e-commerce is one that is reflected in the earliest published articles of this journal. It continues to represent the area that perhaps has yielded the greatest number of citations for ECRA’s contents since its first published volume in 2002. We continue to encourage the submission of articles on this theme, and will do our best to help authors who submit especially interesting work to develop it to high quality for publication. We thank the authors for their contributions to this special issue. 2009-01-01T08:00:00Z text https://ink.library.smu.edu.sg/sis_research/2167 info:doi/10.1016/j.elerap.2009.09.004 http://dx.doi.org/10.1016/j.elerap.2009.09.004 Research Collection School Of Computing and Information Systems eng Institutional Knowledge at Singapore Management University Computer Sciences E-Commerce
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Computer Sciences
E-Commerce
spellingShingle Computer Sciences
E-Commerce
HUANG, Ming-Hui
Kauffman, Robert J.
Introduction to the Special Section: Marketing and E-Commerce
description We are pleased to share a set of papers developed by the Editorial Team of Electronic Commerce Research and Applications, which we have assembled into the first of a series of theme-based issues on “Marketing and Electronic Commerce.” The purpose of compiling these papers as part of a special issue is to help readers to identify them from among the many papers that ECRA is publishing each year. The topic of marketing and e-commerce is one that is reflected in the earliest published articles of this journal. It continues to represent the area that perhaps has yielded the greatest number of citations for ECRA’s contents since its first published volume in 2002. We continue to encourage the submission of articles on this theme, and will do our best to help authors who submit especially interesting work to develop it to high quality for publication. We thank the authors for their contributions to this special issue.
format text
author HUANG, Ming-Hui
Kauffman, Robert J.
author_facet HUANG, Ming-Hui
Kauffman, Robert J.
author_sort HUANG, Ming-Hui
title Introduction to the Special Section: Marketing and E-Commerce
title_short Introduction to the Special Section: Marketing and E-Commerce
title_full Introduction to the Special Section: Marketing and E-Commerce
title_fullStr Introduction to the Special Section: Marketing and E-Commerce
title_full_unstemmed Introduction to the Special Section: Marketing and E-Commerce
title_sort introduction to the special section: marketing and e-commerce
publisher Institutional Knowledge at Singapore Management University
publishDate 2009
url https://ink.library.smu.edu.sg/sis_research/2167
http://dx.doi.org/10.1016/j.elerap.2009.09.004
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