Pinduoduo: Empowering farmers with an e-commerce platform
A case study on how Pinduoduo's dedicated portal has helped farmers during the Covid-19 outbreak.
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2020
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sg-smu-ink.lkcsb_research-79832022-04-13T05:17:34Z Pinduoduo: Empowering farmers with an e-commerce platform LIANG, Hao CHEAH, Sin Mei A case study on how Pinduoduo's dedicated portal has helped farmers during the Covid-19 outbreak. 2020-11-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/lkcsb_research/6984 https://ink.library.smu.edu.sg/context/lkcsb_research/article/7983/viewcontent/8_AMI14_PinDuoDuo.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Social responsibility Shared value Community development E-Commerce Innovation Technology China Agribusiness Asian Studies E-Commerce |
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Social responsibility Shared value Community development E-Commerce Innovation Technology China Agribusiness Asian Studies E-Commerce |
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Social responsibility Shared value Community development E-Commerce Innovation Technology China Agribusiness Asian Studies E-Commerce LIANG, Hao CHEAH, Sin Mei Pinduoduo: Empowering farmers with an e-commerce platform |
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A case study on how Pinduoduo's dedicated portal has helped farmers during the Covid-19 outbreak. |
format |
text |
author |
LIANG, Hao CHEAH, Sin Mei |
author_facet |
LIANG, Hao CHEAH, Sin Mei |
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LIANG, Hao |
title |
Pinduoduo: Empowering farmers with an e-commerce platform |
title_short |
Pinduoduo: Empowering farmers with an e-commerce platform |
title_full |
Pinduoduo: Empowering farmers with an e-commerce platform |
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Pinduoduo: Empowering farmers with an e-commerce platform |
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Pinduoduo: Empowering farmers with an e-commerce platform |
title_sort |
pinduoduo: empowering farmers with an e-commerce platform |
publisher |
Institutional Knowledge at Singapore Management University |
publishDate |
2020 |
url |
https://ink.library.smu.edu.sg/lkcsb_research/6984 https://ink.library.smu.edu.sg/context/lkcsb_research/article/7983/viewcontent/8_AMI14_PinDuoDuo.pdf |
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