The determinants of creator performance on creative content platforms: Evidence from Xiaohongshu and Bilibili
Content creation platforms, including Douyin, Kuaishou, Xiaohongshu, and Bilibili, have emerged as significant drivers of employment and economic growth within the digital economy. These platforms invigorate online engagement and offline consumption, serving as vital conduits that merge China’s digi...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2023
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| Online Access: | https://ink.library.smu.edu.sg/etd_coll/590 https://ink.library.smu.edu.sg/context/etd_coll/article/1588/viewcontent/GPBF_AY2024_PhD_XUCAIJUN.pdf |
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| Institution: | Singapore Management University |
| Language: | English |