Groupon India: The great onion digital sale

Groupon India: The great onion digital sale

This case looks at the impact of an innovative digital marketing campaign on bringing new customers and increasing brand awareness and recognition.It is set in September 2013, when Groupon India, a local e-commerce marketplace, decided to sell onions online. The price of onions in India had been ris...

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Bibliographic Details
Main Authors: Reddy, Srinivas K., MATHUR, Sarita, VASISHT, Meghana
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2014
Subjects:
Groupon
E-commerce
Onion sales
India
Asia
Marketing
Brand
Advertising and Promotion Management
Business Administration, Management, and Operations
E-Commerce
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/80
https://cmp.smu.edu.sg/case/2241
https://ink.library.smu.edu.sg/context/cases_coll_all/article/1082/filename/1/type/additional/viewcontent/SMU_14_0001TN__Groupon_TN_.docx
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/80
https://cmp.smu.edu.sg/case/2241
https://ink.library.smu.edu.sg/context/cases_coll_all/article/1082/filename/1/type/additional/viewcontent/SMU_14_0001TN__Groupon_TN_.docx

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