Groupon India: The great onion digital sale
This case looks at the impact of an innovative digital marketing campaign on bringing new customers and increasing brand awareness and recognition.It is set in September 2013, when Groupon India, a local e-commerce marketplace, decided to sell onions online. The price of onions in India had been ris...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2014
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/80 https://cmp.smu.edu.sg/case/2241 https://ink.library.smu.edu.sg/context/cases_coll_all/article/1082/filename/1/type/additional/viewcontent/SMU_14_0001TN__Groupon_TN_.docx |
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| Institution: | Singapore Management University |
| Language: | English |