A study on the brand loyalty effects of online communities on print media consumers: The case of FemaleNetwork.com

A study on the brand loyalty effects of online communities on print media consumers: The case of FemaleNetwork.com

The increasing popularity of the Internet has provided people with greater opportunities to simplify their activities. Since its historic introduction to the public in 1994 (Hagel and Armstrong, 1997), more and more online methods have been employed to enable people to perform life's tasks with...

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Bibliographic Details
Main Author: Julian, Warren T.
Format: text
Language:English
Published: Animo Repository 2003
Subjects:
Brand choice
Internet marketing
Electronic commerce
Consumers > Attitudes
Advertising and Promotion Management
Marketing
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/3098
https://animorepository.dlsu.edu.ph/context/etd_masteral/article/9936/viewcontent/CDTG003547_P__1_.pdf
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Institution: De La Salle University
Language: English

Internet

https://animorepository.dlsu.edu.ph/etd_masteral/3098
https://animorepository.dlsu.edu.ph/context/etd_masteral/article/9936/viewcontent/CDTG003547_P__1_.pdf

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