A study on the brand loyalty effects of online communities on print media consumers: The case of FemaleNetwork.com
The increasing popularity of the Internet has provided people with greater opportunities to simplify their activities. Since its historic introduction to the public in 1994 (Hagel and Armstrong, 1997), more and more online methods have been employed to enable people to perform life's tasks with...
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| Format: | text |
| Language: | English |
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Animo Repository
2003
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/3098 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/9936/viewcontent/CDTG003547_P__1_.pdf |
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| Institution: | De La Salle University |
| Language: | English |