Marico Bangladesh: Meeting the Value-Added Hair Oil (VAHO) challenge

Marico Bangladesh: Meeting the Value-Added Hair Oil (VAHO) challenge

Aditya Shome is the executive director of Marico Bangladesh Limited (MBL) who has to chart the firm’s future strategy. MBL, whose parent company Marico is based in India, oversaw the rapid rise of the Parachute brand of coconut oil in Bangladesh. Within a decade of introduction to the Bangladesh mar...

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Bibliographic Details
Main Authors: RAMASWAMI, Seshan, VENKAT, S. N., CHAN, Chi Wei
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2020
Subjects:
Branding
Consumer behaviour
Product management
Brand extension
Advertising
Market research
Marketing
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/285
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-19-BATCH%20%5BPDF-Pic%5D/SMU-19-0039%20%5BMarico%5D/SMU-19-0039%20%5BMarico%5D.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/285
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-19-BATCH%20%5BPDF-Pic%5D/SMU-19-0039%20%5BMarico%5D/SMU-19-0039%20%5BMarico%5D.pdf

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