Singapore Management University: Marketing a Master of Business Administration Programme

Singapore Management University: Marketing a Master of Business Administration Programme

Lieven Demeester was the Associate Dean of the Singapore Management University (SMU) Master of Business Administration (MBA) programme. The University was launched in 2000 as a school with a distinctive approach to undergraduate education relative to two well entrenched local competing business scho...

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Bibliographic Details
Main Authors: RAMASWAMI, S., LEE, Michelle P., CHAN, Chi Wei
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2019
Subjects:
Brand equity
International marketing
Strategic positioning
Brand extension
Education marketing
Education
Marketing
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/265
https://smu-my.sharepoint.com/personal/chiweichan_smu_edu_sg/_layouts/15/onedrive.aspx?listurl=https://smu.sharepoint.com/sites/admin/CMP&id=/sites/admin/CMP/cases/SMU-19-BATCH [PDF-Pic]/SMU-19-0002 [SMU MBA]/SMU-19-0002 [SMU MBA].pdf&parent=/sites/admin/CMP/cases/SMU-19-BATCH [PDF-Pic]/SMU-19-0002 [SMU MBA]
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/265
https://smu-my.sharepoint.com/personal/chiweichan_smu_edu_sg/_layouts/15/onedrive.aspx?listurl=https://smu.sharepoint.com/sites/admin/CMP&id=/sites/admin/CMP/cases/SMU-19-BATCH [PDF-Pic]/SMU-19-0002 [SMU MBA]/SMU-19-0002 [SMU MBA].pdf&parent=/sites/admin/CMP/cases/SMU-19-BATCH [PDF-Pic]/SMU-19-0002 [SMU MBA]

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