The rise of experiential brand marketing in integrated marketing communications

Saved in:
Bibliographic Details
Main Author: Estrella, Aristotles C.
Format: text
Published: Animo Repository 2010
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/faculty_research/5006
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: De La Salle University