Brand breakout: How emerging market brands will go global

This book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

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Bibliographic Details
Main Authors: KUMAR, Nirmalya, STEENKAMP, Jan-Benedict E. M.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2013
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/5211
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Institution: Singapore Management University
Language: English