Building customer-centric brands in Asia: How to compete globally
One crucial factor that would differentiate winning businesses from the others is the equity of a strong brand. They must learn to compete globally, sustain competitiveness, and master customer loyalty by building customer-centric brands.
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2019
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| Online Access: | https://ink.library.smu.edu.sg/ami/126 https://ink.library.smu.edu.sg/context/ami/article/1118/viewcontent/10._AMI_Issue12_BuildingCustomercentricBrandsInAsia.pdf |
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| Institution: | Singapore Management University |
| Language: | English |