Building customer-centric brands in Asia: How to compete globally

One crucial factor that would differentiate winning businesses from the others is the equity of a strong brand. They must learn to compete globally, sustain competitiveness, and master customer loyalty by building customer-centric brands.

Saved in:

Bibliographic Details
Main Author:	ROLL, Martin
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2019
Subjects:	business brand branding company marketing Marketing Strategic Management Policy
Online Access:	https://ink.library.smu.edu.sg/ami/126 https://ink.library.smu.edu.sg/context/ami/article/1118/viewcontent/10._AMI_Issue12_BuildingCustomercentricBrandsInAsia.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Singapore Management University
Language:	English

id	sg-smu-ink.ami-1118
record_format	dspace
spelling	sg-smu-ink.ami-11182020-04-13T03:37:41Z Building customer-centric brands in Asia: How to compete globally ROLL, Martin One crucial factor that would differentiate winning businesses from the others is the equity of a strong brand. They must learn to compete globally, sustain competitiveness, and master customer loyalty by building customer-centric brands. 2019-11-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/ami/126 https://ink.library.smu.edu.sg/context/ami/article/1118/viewcontent/10._AMI_Issue12_BuildingCustomercentricBrandsInAsia.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Asian Management Insights eng Institutional Knowledge at Singapore Management University business brand branding company marketing Marketing Strategic Management Policy
institution	Singapore Management University
building	SMU Libraries
continent	Asia
country	Singapore Singapore
content_provider	SMU Libraries
collection	InK@SMU
language	English
topic	business brand branding company marketing Marketing Strategic Management Policy
spellingShingle	business brand branding company marketing Marketing Strategic Management Policy ROLL, Martin Building customer-centric brands in Asia: How to compete globally
description	One crucial factor that would differentiate winning businesses from the others is the equity of a strong brand. They must learn to compete globally, sustain competitiveness, and master customer loyalty by building customer-centric brands.
format	text
author	ROLL, Martin
author_facet	ROLL, Martin
author_sort	ROLL, Martin
title	Building customer-centric brands in Asia: How to compete globally
title_short	Building customer-centric brands in Asia: How to compete globally
title_full	Building customer-centric brands in Asia: How to compete globally
title_fullStr	Building customer-centric brands in Asia: How to compete globally
title_full_unstemmed	Building customer-centric brands in Asia: How to compete globally
title_sort	building customer-centric brands in asia: how to compete globally
publisher	Institutional Knowledge at Singapore Management University
publishDate	2019
url	https://ink.library.smu.edu.sg/ami/126 https://ink.library.smu.edu.sg/context/ami/article/1118/viewcontent/10._AMI_Issue12_BuildingCustomercentricBrandsInAsia.pdf
_version_	1794549741367853056

Building customer-centric brands in Asia: How to compete globally

Similar Items