Brand breakout: How emerging market brands will go global

This book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

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Bibliographic Details
Main Authors:	KUMAR, Nirmalya, STEENKAMP, Jan-Benedict E. M.
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2013
Subjects:	Brands branding marketing Asia Asian Studies Marketing
Online Access:	https://ink.library.smu.edu.sg/lkcsb_research/5211
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Institution:	Singapore Management University
Language:	English

id	sg-smu-ink.lkcsb_research-6210
record_format	dspace
spelling	sg-smu-ink.lkcsb_research-62102017-08-23T08:12:09Z Brand breakout: How emerging market brands will go global KUMAR, Nirmalya STEENKAMP, Jan-Benedict E. M. This book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands. 2013-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/5211 info:doi/10.1057/9781137276629 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Brands branding marketing Asia Asian Studies Marketing
institution	Singapore Management University
building	SMU Libraries
continent	Asia
country	Singapore Singapore
content_provider	SMU Libraries
collection	InK@SMU
language	English
topic	Brands branding marketing Asia Asian Studies Marketing
spellingShingle	Brands branding marketing Asia Asian Studies Marketing KUMAR, Nirmalya STEENKAMP, Jan-Benedict E. M. Brand breakout: How emerging market brands will go global
description	This book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
format	text
author	KUMAR, Nirmalya STEENKAMP, Jan-Benedict E. M.
author_facet	KUMAR, Nirmalya STEENKAMP, Jan-Benedict E. M.
author_sort	KUMAR, Nirmalya
title	Brand breakout: How emerging market brands will go global
title_short	Brand breakout: How emerging market brands will go global
title_full	Brand breakout: How emerging market brands will go global
title_fullStr	Brand breakout: How emerging market brands will go global
title_full_unstemmed	Brand breakout: How emerging market brands will go global
title_sort	brand breakout: how emerging market brands will go global
publisher	Institutional Knowledge at Singapore Management University
publishDate	2013
url	https://ink.library.smu.edu.sg/lkcsb_research/5211
_version_	1770573611812257792

Brand breakout: How emerging market brands will go global

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