Author Search Results

1

Private label strategy: How to meet the store brand challenge

by KUMAR, Nirmalya, STEENKAMP, Jan-Benedict E. M.
Published 2009

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2

Brand breakout: How emerging market brands will go global

by KUMAR, Nirmalya, STEENKAMP, Jan-Benedict E. M.
Published 2013

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3

Diaspora marketing

by KUMAR, Nirmalya, STEENKAMP, Jan-Benedict E. M.
Published 2013

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4

Don't be undersold!

by STEENKAMP, Jan-Benedict E.M., KUMAR, Nirmalya
Published 2009

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5

We are the champions

by KUMAR, Nirmalya, STEENKAMP, Jan-Benedict E. M.
Published 2013

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6

Nation branding

by KUMAR, Nirmalya, STEENKAMP, Jan-Benedict E.M.
Published 2016

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7

A meta-analysis of satisfaction in marketing channel relationships

by GEYSKENS, Inge, STEENKAMP, Jan-Benedict E. M., KUMAR, Nirmalya
Published 1999

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8

Generalizations about trust in marketing channel relationships using meta-analysis

by GEYSKENS, Inge, STEENKAMP, Jan-Benedict E. M., KUMAR, Nirmalya
Published 1998

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9

Make, buy, or ally: A transaction cost theory meta-analysis

by GEYSKENS, Inge, STEENKAMP, Jan-Benedict E. M., KUMAR, Nirmalya
Published 2006

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10

The effects of supplier fairness on vulnerable resellers

by KUMAR, Nirmalya, SCHEER, Lisa K., STEENKAMP, Jan-Benedict E. M.
Published 1995

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11

Interdependence, punitive capability, and the reciprocation of punitive actions in channel relationships

by KUMAR, Nirmalya, SCHEER, LISA K., STEENKAMP, Jan-Benedict E. M.
Published 1998

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12

The effects of perceived interdependence on dealer attitudes

by KUMAR, Nirmalya, SCHEER, Lisa K., STEENKAMP, Jan-Benedict E. M.
Published 1995

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13

Reactions to perceived inequity in U.S. and Dutch interorganizational relationships

by SCHEER, Lisa K., KUMAR, Nirmalya, STEENKAMP, Jan-Benedict E. M.
Published 2003

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14

The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective

by Kartik, Kalaignanam, Kushwaha, Tarun, Steenkamp, Jan-Benedict E. M., TULI, Kapil R.
Published 2013

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15

The effects of trust and interdependence on relationship commitment: A trans-Atlantic study

by GEYSKENS, Inge, STEENKAMP, Jan-Benedict E. M., SCHEER, Lisa K., KUMAR, Nirmalya
Published 1996

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