The effects of trust and interdependence on relationship commitment: A trans-Atlantic study

The effects of trust and interdependence on relationship commitment: A trans-Atlantic study

In recent years, interorganizational relationship management has become of paramount interest in marketing channels research. Marketing managers and researchers have identified mutual commitment among exchange partners in a marketing channel as central to successful relationship marketing and as key...

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Bibliographic Details
Main Authors: GEYSKENS, Inge, STEENKAMP, Jan-Benedict E. M., SCHEER, Lisa K., KUMAR, Nirmalya
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1996
Subjects:
Marketing channels
Commitment
Trust
Interdependence
Cross-national
Marketing
Organizational Behavior and Theory
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/5243
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6242/viewcontent/EffectsTrustInterdepRelationshipComm_1996.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/lkcsb_research/5243
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6242/viewcontent/EffectsTrustInterdepRelationshipComm_1996.pdf

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