The effects of trust and interdependence on relationship commitment: A trans-Atlantic study

• المؤلفون الرئيسيون: GEYSKENS, Inge, STEENKAMP, Jan-Benedict E. M., SCHEER, Lisa K., KUMAR, Nirmalya
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 1996
• الموضوعات: Marketing channels; Commitment; Trust; Interdependence; Cross-national; Marketing; Organizational Behavior and Theory
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/lkcsb_research/5243; https://ink.library.smu.edu.sg/context/lkcsb_research/article/6242/viewcontent/EffectsTrustInterdepRelationshipComm_1996.pdf

In recent years, interorganizational relationship management has become of paramount interest in marketing channels research. Marketing managers and researchers have identified mutual commitment among exchange partners in a marketing channel as central to successful relationship marketing and as key...