The effects of trust and interdependence on relationship commitment: A trans-Atlantic study

• Main Authors: GEYSKENS, Inge, STEENKAMP, Jan-Benedict E. M., SCHEER, Lisa K., KUMAR, Nirmalya
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 1996
• Subjects: Marketing channels; Commitment; Trust; Interdependence; Cross-national; Marketing; Organizational Behavior and Theory
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/5243; https://ink.library.smu.edu.sg/context/lkcsb_research/article/6242/viewcontent/EffectsTrustInterdepRelationshipComm_1996.pdf
• Institution: Singapore Management University

In recent years, interorganizational relationship management has become of paramount interest in marketing channels research. Marketing managers and researchers have identified mutual commitment among exchange partners in a marketing channel as central to successful relationship marketing and as key...