The effects of perceived interdependence on dealer attitudes

The effects of perceived interdependence on dealer attitudes

Channels research has consistently argued that asymmetric channel relationships are more dysfunctional than those characterized by symmetric interdependence, The authors propose that the degree of both interdependence asymmetry and total interdependence affect the level of interfirm conflict, trust,...

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Bibliographic Details
Main Authors: KUMAR, Nirmalya, SCHEER, Lisa K., STEENKAMP, Jan-Benedict E. M.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1995
Subjects:
power-dependence relations
distribution channels
performance outcomes
close relationships
marketing channels
commitment
perspective
strategies
conflict
trust
Marketing
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/5184
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6183/viewcontent/EffectsPerceivedInterdependenceDealerAttitudes_1995_pv.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/lkcsb_research/5184
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6183/viewcontent/EffectsPerceivedInterdependenceDealerAttitudes_1995_pv.pdf

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