The effects of perceived interdependence on dealer attitudes

• Main Authors: KUMAR, Nirmalya, SCHEER, Lisa K., STEENKAMP, Jan-Benedict E. M.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 1995
• Subjects: power-dependence relations; distribution channels; performance outcomes; close relationships; marketing channels; commitment; perspective; strategies; conflict; trust; Marketing
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/5184; https://ink.library.smu.edu.sg/context/lkcsb_research/article/6183/viewcontent/EffectsPerceivedInterdependenceDealerAttitudes_1995_pv.pdf
• Institution: Singapore Management University

Channels research has consistently argued that asymmetric channel relationships are more dysfunctional than those characterized by symmetric interdependence, The authors propose that the degree of both interdependence asymmetry and total interdependence affect the level of interfirm conflict, trust,...